Ometria, a London, Uk-based provider of an AI-driven customer marketing platform, raised $6m in Series A funding.
Backers included Summit Action, Sonae IM, Samos Investments, Adjuvo, Sir George Buckley, Lance Batchelor, Alan Parker and Matt Cooper, SaatchInvest and Force Over Mass Capital. In conjunction with the funding, Hamad Alwazzan, Partner at Summit Action, joined Ometria’s board.
The company, which has raised a total of $11m to date, intends to use the funds to accelerate the development of its platform.
Led by Ivan Mazour, co-founder & CEO, Ometria provides a customer marketing platform, which enables retailers to send individually-personalized messages across all brand touchpoints.
The solution is currently used by over 100 of the largest multi-channel retailers and fast-growing VC-backed ecommerce businesses including Moss Bros, Crew Clothing, Charlotte Tilbury, Feelunique, LoveCrafts, Wonderbly (formerly Lost My Name), and Graze.com.