boostr, a NYC- and San Francisco, CA-based CRM platform designed specifically for Media & Advertising companies, closed a $1m seed funding round.
Backers included Bertelsmann Digital Media Investments, Jon Steinberg, CEO of Cheddar, and Bryan Goldberg, CEO of Bustle, who joined existing strategic investors Jonah Goodhart’s WGI Group, LLC.
The company intends to use the funds to expand marketing, sales, and customer success.
Led by Patrick O’Leary, CEO, boostr provides a CRM solution built specifically for media & ad sales teams by ad sales experts. The solution works across all media types – display, content, video, programmatic, TV and print, bringing together the pipeline, sales and delivery workflows, forecast and delivery actualization.
The company has attracted over 25 customers in less than two years.