Bluecore, a NYC-based provider of a decisioning platform for retail and brand marketers, raised $35m in Series C financing.
The round was led by Norwest Venture Partners with participation from existing investors Georgian Partners, FirstMark Capital and Felicis Ventures. In conjunction with the funding, Scott Beechuk, partner at Norwest Venture Partners and former SVP of product management at Salesforce Service Cloud, will join Bluecore’s board of directors.
The company intends to use the funds to accelerate the delivery of the Bluecore platform to customers and enable additional product development.
Led by Fayez Mohamood, co-founder and CEO, Bluecore enables eCommerce marketers to individualize customer interactions across email, website, display and social by unifying product catalog and customer behavior data. The platform ingests terabytes of catalog, behavior and transaction data in milliseconds, and calculates intent and optimal messages on the fly to enable instant and dynamic marketing actions.
More than 400 brands and retailers, including Express, Staples, Blue Nile, and Sephora, use the platform to drive revenue growth and improve margins.