ActionIQ, a New York, NY-based marketing activation platform, raised $30m in Series B financing.
The round was led by Andreessen Horowitz with participation from previous investors Sequoia Capital and Firstmark Capital and new backer Shutterstock. In conjunction with the funding, Martin Casado, partner at Andreessen Horowitz, will be joining ActionIQ’s board.
The company, which has raised a total of $45m to date, intends to use the capital for business development and expansion of its marketing, sales and engineering teams.
Founded in 2014 by Tasso Argyros, CEO, and Nitay Joffe, CTO, ActionIQ provides a marketing activation platform for enterprise marketers, analysts, and technologists to leverage data, insightful analytics, and integration capabilities to build and launch marketing campaigns. With the platform, marketers can take any data signal from one channel, such as web, and market to the same customer in another channel, such as mobile, allowing large companies to tame the data flood and automate personalized predictive experiences to customers.
Major clients include Verizon, Weight Watchers, Shutterstock and other large international brands.