mParticle, a NYC-based customer data platform for every screen, raised $35M in Series C funding.
The round was led by Harmony Partners, with participation from existing investors Bain Capital Ventures and Social Capital.
The company intends to use the funds to rollout IDSync, its enterprise-class identity resolution offering purpose-built for omnichannel brands. IDSync enables brands to create their own fine-grained identity strategies tailored to their business, privacy, and legal needs.
Founded in 2013 by Michael Katz, CEO, mParticle enables brands to unify their customer data into a single view of the customer, then integrate and orchestrate data to partners to deliver personalized, omnichannel customer experiences.
Customers include Venmo, Starwood, NBC Universal, Spotify, and Airbnb, among others.
The company, which has offices in San Francisco, Seattle, and London, manages more than $5 billion in commerce transactions and 250 billion API calls monthly.