Semcasting Acquires Transparency AI

Semcasting, the North Andover, MA-based creator of the patented IP targeting technology Semcasting Smart Zones®, acquired Transparency AI, an Orlando-based automotive marketing attribution company.

The transaction was a purchase of assets for an undisclosed amount. The TAI team will continue to operate out of their Orlando and Minneapolis locations as the Semcasting Auto Solutions Group.

Since September 2015, Semcasting and TAI have worked together to bring attribution and media solutions to auto dealer groups and online auto-listing publishers. Transparency AI uses Semcasting’s IP matching and Universal Data Exchange (UDX) to connect online and offline customer activity on online publishers’ sites that host individual and dealer group inventory for sale. Auto dealers can measure the impact of their promotional marketing spend against the traffic on publisher platforms and track it directly to the purchase of a car.

Led by Ray Kingman, CEO and Founder, Semcasting provides SaaS based platforms giving actionable intelligence for marketing services, CRM enhancement, and manufacturing logistics on any Internet-enabled device. With Semcasting, clients can deterministically identify an auto buyer across the entire customer journey. It links a customer ID across multiple online platforms; matches consumers to dealer repair, test-drives and website visits, and matches audiences served on behalf of the dealer and to select pages in online auto listing sites.



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