Private Equity Backed DiscoverOrg Acquires RainKing

DiscoverOrg, a Vancouver, Wash.-based B2B sales and marketing data provider, acquired RainKing, a provider of a technology sales intelligence platform.

The acquisition further solidifies DiscoverOrg’s market leading position, delivering accurate intelligence to 4,000 sales and marketing teams.
Following the close of the deal, support and service for all products will continue uninterrupted.

Led by Henry Schuck, CEO, DiscoverOrg is a global sales and marketing intelligence tool used by 4,000 growing companies to accelerate growth. Its solutions provide a constant stream of accurate and actionable company, contact, and buying intelligence that can be used to find, connect with, and sell to target buyers more effectively – all integrated into the leading CRM and Marketing Automation Tools in the market.

DiscoverOrg has been majority owned by TA Associates since 2014, with additional investments from Goldman Sachs BDC, Antares Capital, NXT Capital, Silicon Valley Bank, and Barings.

Founded in 2007 and led by John Stanfill, CEO, RainKing delivers technology sales intelligence on over 1 million decision makers and over 60,000 companies globally. Its customizable platform enables customers to quickly identify and rank likely buyers and ensures they are targeting the most relevant decision makers at every company. Additionally, the company’s researchers employ a multi-faceted approach to surface actionable technology investment signals, including timely insight on a company’s technology-related pain points, spending initiatives, and contract opportunities, for thousands of companies each day.




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