Inception, a Tel Aviv, Israel-based next-generation immersive content network, raised $15M in Series A funding.
The round was led by RTL Group, a global leader across broadcast, content and digital, with participation from James Packer, Gigi Levy-Weiss, and iAngels. In conjunction with the funding, Christos Schizas, Vice President Business Development and Group Synergies at RTL Group, will join Inception’s Board of Directors.
The investment will help Inception expand its content catalog, enhance its technology platform and accelerate growth.
Founded in early 2016 by CEO Benny Arbel, CMO Dana Porter Rubinshtein, CCO Effi Wizen, and CTO Nitzan Shenar, Inception combines proprietary technology and exclusive content formats to deliver interactive VR experiences via an app. Consumers discover and experience the world’s best VR content on Inception’s app – original programming created with publishers and rights owners, channels of serialised interactive content and curated 3rd party content.
Launched in October 2016, Inception has apps for Oculus Rift, Samsung Gear, iOS, Android, Google Daydream and HTC Vive, with Microsoft Windows Mixed Reality & Sony PSVR coming soon.