The investment of Unilever Ventures follows multiple strategic partnerships between Unilever and Helpling, ranging from co-branded marketing campaigns, in-store co-operation and content development to the distribution of home care products to Helpling customers.
These partnerships have been rolled out across various markets in the past two years, including the UK, France, Singapore, and the Netherlands.
The investment comes as Helpling looks to include home care products in its offering and the two companies will explore further strategic partnerships as Helpling continues to drive the online shift of household services.
Founded in early 2014 by Benedikt Franke and Philip Huffmann, Helpling is an online marketplace for home services which allows customers to book a vetted and insured service provider via the website or via the app and gain back free time.
The service currently offers its services in 9 countries: Australia, Germany, Italy, France, Ireland, UK, UAE, the Netherlands and Singapore.
The company will roll out additional household services internationally over the next 12 months. A major area of investment is technological product development as the company plans to increase the automation of the platform.
Helpling is also backed by Rocket Internet, Mangrove Capital, Lakestar, APACIG and Accel.