Betterez, a Toronto, ON, Canada-based provider of a Reservations & Ticketing (RTM) platform for bus and motorcoach service providers, received a strategic investment from JetBlue Technology Ventures (JTV), the venture capital subsidiary of JetBlue (NASDAQ:JBLU).
The amount of the deal was not disclosed.
The company intends to use the funds for further growth and innovation. In addition to financial investment, JTV brings to Betterez deep domain expertise in the travel technology ecosystem.
Launched in 2011 by Tal Shalit, CEO, Betterez provides an RTM platform that enables motorcoach, tour and multi-use ticketing operators to modernize their ticketing systems, grow business and run operations more efficiently.
Launched in February 2016, JetBlue Technology Ventures invests in, incubates and partners with early stage startups at the intersection of technology and travel.