The Big Willow, a Wilton, CT-based martech company, closed a convertible debt financing round.
The round was led by Connecticut Innovations and Stonehenge Growth Capital with participation from private investors.
The company will use the capital to continue to grow and expand its business reach.
Led by Charlie Tarzian, founder and CEO, The Big Willow provides a platform that aims to improve how sellers find buyers monitoring billions of daily web interactions to measure an account’s intensity level in researching a product category. Tracking this intensity identifies prospects early in the buying cycle, often prior to them revealing their purchasing intent to the market, providing sellers a first-mover advantage, and resulting in effective marketing and sales investment.
FinSMEs
28/07/2017