Qloo, a New York City-based artificial intelligence powered cultural data science platform, raised $6.5m in funding.
Backers included AXA Strategic Ventures and pop star Sir Elton John, who joined strategic investors Barry Sternlicht of Starwood Capital, actor Leonardo DiCaprio, Pierre Lagrange and All Mobile Fund.
The company intends to use the funds to continue to expand its operations and develop its platform and business.
Led by Alex Elias, Founder and CEO, Qloo is a data science platform connecting the largest domains of culture and entertainment, including music, film, TV, books, podcasts, consumer products, fashion, dining, and travel. The platform licenses this intelligence to industry leaders across entertainment, hospitality, consumer packaged goods, online retail, financial services, and automotive.
Qloo has mapped more than 750 billion correlations to understand subjects and people’s preferences towards them.