NovoRoll, a San Francisco, CA-based cross-device video advertising platform, secured $2.5M in financing.
Silicon Valley Bank provided the financing facility.
The company intends to use the funds to to expand its global growth, enhance its engineering resources, and continue its ongoing investments in multi-vendor viewability and fraud detection solutions.
Led by Yuval Gliks, CEO, NovoRoll provides publishers, app developers, and demand partners with a cross-platform monetization and advertising technology to distribute video ads to any device and ad format.
The company also offices in Seattle, Tel-Aviv and Eastern Europe.