Unbxd, a Mountain View, CA-based cloud-based product discovery platform for e-commerce, raised $12.5m in Series C funding.
Backers included Eight Roads Ventures, the proprietary investment arm of Fidelity International Limited, and from existing investors IDG Ventures, Inventus Capital Partners, Nirvana Ventures, and Kris Gopalakrishnan, Infosys Co-Founder.
The company intends to use the funds to further invest in its artificial intelligence (AI) powered platform.
Led by Pavan Sondur, Co-Founder & CEO, Unbxd provides a proprietary intelligence engine which captures and processes more than 50 shopper data signals, to power personalized site search, navigation, product recommendations and merchandising for online retailers including Ashley HomeStore, Express, FreshDirect, Rue21 and ibSupply.
The company will open new offices in Chicago and New York.