Packagd, a San Francisco, CA-based commerce platform working via mobile video, raised $6m in Series A funding.
The round, which brought total funding to $7.5m following its initial seed round which was led by KPCB, was led by Forerunner Ventures and GV (formerly Google Ventures).
Co-founded in 2016 by Kleiner Perkins general partner Eric Feng, Nick Chang, Larry Chen, Eden Li, and Kai Ju Liu and incubated at KPCB, Packagd is launching out of stealth with the introduction of its first app, Unboxed, which offers curated, hosted shows of tech products, gadgets, and devices (like smartphones, computers, gaming consoles, videogames, cameras, drones and more).
The company’s platform will expand into additional retail verticals, starting with beauty and toys apps launching later this year. Built on the core pillars of discovery, community, and commerce, the apps feature expert-curated shows, enabling consumers to discover new products with authentic reviews, interact with hosts and audiences through a live chat, and buy products securely via Apple Pay, all within the app.
Packagd also works with a trusted network of content creators who curate and host programs that allow them to receive affiliate revenue generated from the purchases of products featured on the shows they host.
The platform will offer content creators greater engagement with viewers through live chat and Q&A, helping to build deeper loyalty with their fans.
Unboxed is currently available for download in the Apple App Store.