MediaAlpha, a Los Angeles, CA-based online advertising technology company, received a $20M credit facility from Bridge Bank.
Bridge Bank specifically provided a $5m term loan and $15m line of credit along with a range of customizable products and services.
The facility and services will provide working capital flexibility and ample capacity to fund growth opportunities.
Co-founded by Steve Yi, Chief Executive Officer, Eugene Nonko, Chief Technology Officer, and Ambrose Wang, MediaAlpha provides a real-time bidding platform for the transparent, programmatic buying and selling of vertical-specific search and performance media. The company’s platform supports multiple transactional models, including private marketplaces, open exchanges, and demand-side platform-only implementations.
The company’s marketing technology platforms power over 25 million high-value transactions annually, representing more than $250 million in media spend across insurance, travel, personal finance, education, and home services sectors.