Synthio, Inc., formerly known as Social123, an Atlanta, Ga-based customer data platform (CDP), raised $10.5m in financing.
The round was led by Fulcrum Equity Partners with participation from current investors Vocap Investment Partners, Spinnaker VC Direct, LLC, Bahns Stanley, Stanley Partners, Ellis Capital, Buckhead Investments, the AIM Group, and Silicon Valley Bank.
The company, which had raised $8m in previous rounds, intends to use the funds to continue to develop the platform and grow its marketing, sales and customer success teams.
Led by Aaron Biddar, CEO and Founder, Synthio provides marketers with a customer data platform automating the cleansing, standardization, and synthesis of contact, firmagraphic, and technographic data to make it actionable for immediate use.
The company serves mid-sized and enterprise customers worldwide through a subscription-based model, and today has more than 200 active clients.