Slice, a NYC-based platform that connects people with authentic local pizzerias and enables pizzerias to build loyalty with customers, raised $15m in Series B funding.
The round was led by GGV Capital with participation from existing investor Primary Ventures.
The company, which has raised $20m to date, plans to use the funds to expand its investments in mobile applications and restaurant technology to develop new product capabilities to an enhance the user experience and to reach new markets.
Founded in 2010 by Ilir Sela, CEO, Slice is an online and mobile pizza ordering platform that connects people with their favorite authentic, local pizzeria. Customers can find pizza near them, place an order through the website, iOS or Android app, and check out with a stored payment method or Apple Pay.
The company’s marketing technology solutions allow independent pizzerias in over 2,000 cities nationwide to grow their business and maintain control of their brand locally.
Every order is supported by a 24/7 customer service team.
In conjunction with the latest funding, Ryan Scott joined Slice as CMO, to lead marketing efforts as it continues to scale the $45 billion domestic pizza market.