Simplaex, a Berlin, Germany-based advanced data insight & activation platform for mobile marketing, closed a $2.6M Series A funding round.
Backers included Target Partners, Antheria Holding AG and High-Tech Gründerfonds.
The company will use the capital to expand into new verticals and deliver its proprietary technology to a broader customer base.
Launched in April 2016 Co-founded by Moti Tal (CTO) and Jeffry van Ede (CEO), who have just been joined by newly-appointed CRO Perry Ofir, Simplaex provides a marketing platform for brands and marketing agencies to follow a consumer’s digital footprint in real-time. Companies can use these insights to acquire new customers, retain their most-valued customers and find new opportunities for monetization.
The company’s data marketplace has over 300 million unique user profiles.