CreatorIQ, a Los Angeles, CA-based enterprise software solution for managing influencer marketing, closed a Series A funding round of undisclosed amount.
The round was led by Affinity Group, a newly created growth marketing and strategic communications firm founded in partnership with TPG Growth and Evolution Media.
The company intends to use the funds to expand its research, analytics and business development efforts to enhance its current software product.
Led by Igor Vaks, CEO and Founder, CreatorIQ offers a complete end-to-end workflow solution for influencer marketing campaigns and allows brand marketers and advertisers to discover new content creators and digital influencers across Facebook, Instagram, Twitter and YouTube, and manage talent relationships via a proprietary database, overlay their first-party data with CreatorIQ’s demographic and psychographic data including IBM Watson™, track campaign performance by automatically monitoring key metrics and compliance across owned & operated and partner channels, and measure campaign effectiveness and create data-driven performance reports through a single platform.
Customers include Disney’s Maker Studios, Fullscreen, Horizon Media, ipsy, Studio71, Tastemade, The Marketing Arm and VaynerMedia.