Chinese 37 Interactive Entertainment and Oriental Fortune Capital have established a new fund focused on investing in the pan-entertainment industry.
The OFC & 37 Internet Entertainment Fund will mainly target internet entertainment, including equity investment, film & television, web television series, etc. The 1st phase of fundraising was aiming for RMB 500m, which has been already over-reached.
Two promoters are:
– 37 Interactive Entertainment, one of the top 20 internet corporations in China, covers video games, film & television, literature, music, etc.
– Private equity firm Oriental Fortune Capital has invested in rapidly growing companies in film & television, anime, video games, along with many other entertainment fields.
37 Interactive Entertainment Partners Oriental Fortune Capital to Set Up Internet Entertainment Fund
SHANGHAI, May 31, 2017 /PRNewswire/ — On Apr. 24th, the OFC Enterprise Service & Internet Entertainment Industry Entrepreneur Summit was held in Yangzhou, Jiangsu. At the meeting, 37 Interactive Entertainment and Oriental Fortune Capital officially signed an agreement to establish the “OFC & 37 Internet Entertainment Fund”, which marked their mutual strategic objective in pan-entertainment industry investment.
The billion-scale fund will mainly target internet entertainment, including equity investment, film & television, web television series, etc. The 1st phase of fund-raising was aiming for RMB 500 million, which has been already overreached. This is 37 Interactive Entertainment’s first fund where a joint venture/management model is used, and the company intends to have full participation in all aspects of the fund’s operation. The uniqueness of this fund comes from the strength combined by an iconic industry leader and a top-notch investment firm.
Both the two promoters have their own advantages in their respective areas. As one of the top 20 internet corporations in China, 37 Interactive Entertainment covers video games, film & television, literature, music, etc., alongside having access to various first-rate pan-entertainment resources. On the other hand, as an acclaimed private equity firm, Oriental Fortune Capital has achieved continuing investment success in rapidly growing companies in film & television, anime, video games, along with many other entertainment fields.
In addition, 37 Interactive Entertainment was one of the first pioneers who employed pan-entertainment strategies, which led to its transition in 2015 from a games-only company to an interactive entertainment enterprise. After the transition, 37 Interactive Entertainment continued to strengthen their video games business. At the same time, they started to build up advantages in film & television, anime, music, etc. via various investments, which helped them in integrating quality pan-entertainment business resources together to promote their future strategies within different markets.
The resources and enormous influence of 37 Interactive Entertainment will be advantageous for the investee companies. Their rich experience in product development, operation, and user acquisition will guarantee valuable post-investment services, which will help the investees gain an upper hand in comparison to the competition, and in turn bring profitable returns for the investors.
The all-around pan-entertainment advantages of 37 Interactive Entertainment helps the fund stand out in various manners. The investors will have better appeal and bargaining power than their competitors when targeting quality entertainment projects/companies. The investees will have a steadily rapid growth by virtue of the promoters’ preeminent resources and experience. The exit strategies will also be more mature and flexible, ensuring a better long term strategy.