Vital Farms Receives Minority Investment from Sunrise Strategic Partners

Vital Farms, an Austin, Texas-based provider of pasture-raised and ethically produced eggs, received a minority investment from Sunrise Strategic Partners.

The amount of the deal was not disclosed.

The company intends to use the funds to continue to support the brand’s network of family farmers and to invest in infrastructure.

Founded in 2007 by Matthew O’Hayer, Vital Farms offers Certified Humane® pasture-raised eggs now partnering with over 100 independent, family-owned farms in six states across the United States. The company’s eggs are sold in grocery stores nationwide.

This is the seventh investment by Sunrise, a Boulder, CO-based accelerator of emerging brands co-founded by Steve Hughes and Trilantic North America, since it launched in 2016, and the fourth investment in grass-fed and humanely treated animal products.



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