R2Net Receives $140M Equity Investment from Francisco Partners

NYC-based R2Net, which owns JamesAllen.com, an online retailer of engagement rings and loose diamonds, received a $140m growth equity investment from Francisco Partners.

The company intends to use the funds to further accelerate expansion of operations and the business.

Led by co-founder and CEO Oded Edelman, R2Net (conceived as “Rough Diamonds to Internet”) operates an e-commerce and supply chain platform that connects the diamond industry’s ecosystem, including manufacturers, retailers and consumers.
The company owns and operates four distinct brands:
– JamesAllen.com,
– Segoma,
– DMarket (Diamond Market), and
– Brio Animation Studio.

Through its Segoma global photography centers, R2Net provides 360° HD images of diamonds to diamond polishers, and then displays them on its DMarket and JamesAllen.com platforms, allowing retailers, manufacturers and consumers to transact digitally without the expenses and time delays associated with traditional brick & mortar alternatives.
JamesAllen.com features 360° Diamond Display Technology and a virtual showroom experience that allows consumers to design or customize their own personalized pieces. It currently offers a curated selection of nearly 150,000 certified loose diamonds and hundreds of ring settings.



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