Marketo, a San Mateo, CA-based provider of marketing automation software, acquired ToutApp, a San Francisco, CA-based provider of a sales enablement platform.
The amount of the deal was not disclosed.
The ToutApp team, including founder and CEO Tawheed Kader, will be joining Marketo and will form the new Engagement Applications group, which will aims to enable Marketo to reach its goal of becoming the next generation Customer Engagement Platform.
ToutApp customers will continue to use the platform as the company plans to continue to innovate, making investments into Tout Campaigns (for personalized pipeline generation), Tout Templates and Content (for sales enablement) and continue to expand the presence in Gmail and Outlook (for driving sales productivity).
The company was backed by 500 Startups, Founder Collective, Launch Fund, Jackson Square Ventures, and Andreessen Horowitz.