The new division aims to provide up to $100m in potential funding for games and game developers over the long term.
It will back game studios and publishers that need funding for scaling, as well as young game developers by employing a variety of investment strategies, including royalty investments and M&A.
After receiving investments, partners will be able to take advantage of global publishing opportunities offered by Mail.Ru Group, and leverage the company’s resources in all the key regions, including the properties of My.com.
The companies will be able to get all-round support, leverage Mail.Ru Group’s software solutions, analytics and marketing opportunities on a global scale.
The initiative, which has already allocated $10m for the first deals, is open to game developers, both in Russia and globally, wishing to apply for potential funding.
Additional information and the application form are available at gamesventures.my.com.