Lucid Holdings, LLC, a New Orleans–based audience platform, received a $60m minority investment.
The round was led by North Bridge Growth Equity.
The company intends to use the funds to advance product development, design and to expand its team, both in the US and internationally.
Led by Patrick Comer, CEO and Founder, Lucid provides an audience platform for sourcing and understanding “human answers”, real, deterministic data about human behavior at scale. The company, which has built a large programmatic survey marketplace, has enabled more than 500 enterprises brands, agencies, and partners in 92 countries to ask and answer more than 14 billion questions worldwide.
Originally launched as Federated Sample, the company rebranded in 2015 as Lucid.