Full Harvest, a San Francisco, CA-based agtech company, closed a $2m seed financing round.
The round was led by Wireframe Ventures with participation from BBG Ventures, Early Impact Ventures, Impact Engine, Radicle Astia and Joanne Wilson.
The company intends to use the funds to grow its team and enhance its technology platform.
With the global fruit and vegetable ingredients market projected to grow to $180 billion by 2019, Full Harvest plans to use the investment to lead the produce industry into a waste-free future. Its marketplace creates a new revenue stream for farmers and lowers the cost of healthy food production, while significantly reducing wasted food and resources.
Led by Christine Moseley, founder and CEO, Full Harvest provides a B2B platform that connects large farms to food and beverage companies to sell discounted surplus and imperfectly shaped produce that would have otherwise gone to waste. The company, which is applying proprietary technology and a new supply chain model, already serves large U.S. farms and food and beverage companies.