Fresh Relevance, a Southampton, UK-based marketing technology platform for eCommerce businesses, raised £2.15m in funding.
Foresight VCT PLC made the investment.
The company will use the funds to continue to expand operations.
Founded by Mike Austin, Pete Austin and Eddy Swindell, ex-employees of former Foresight private equity portfolio company SmartFocus, Fresh Relevance is a SaaS email marketing and web personalization platform providing online retailers with personalized customer experiences and real-time marketing tools across desktop and mobile. Key features of the platform include triggered emails, web personalization and real-time behavioural marketing.