Akoonu, Inc., a San Francisco, CA-based provider of a SaaS product that delivers a buyer-aware approach for account-based selling, raised $8M in Series A funding.
The round was led by Shasta Ventures.
The company intends to use the funds to accelerate product development and market entry of Akoonu for Sales.
Founded in 2014 by Jeff Freund, CEO, and also led by newly appointed David Landreth, Head of Sales, Ravi Jagannathan, Head of Products, and Sean Noonan CFO, Akoonu leverages data science to provide Akoonu for Sales, a SaaS based product (built on Salesforce® App Cloud Lightning) that produces Opportunity and Win Maps that enable companies with complex sales processes to map the progress of each buyer in the buyers journey.
Sales Executives, Managers and Account Executives leverage buyer signals to focus strategy, resources and action planning on the deals most likely to close, while improving the effectiveness of Sales Pipeline and Deal Review meetings through streamlined workflows.
In addition, Akoonu for Marketing can optionally be used to develop and synchronize enhanced buyers journey insights with Akoonu for Sales, including validated buyer needs, targeted messaging and recommended content.