AdAsia Holdings, a Singapore-based advertising technology company, closed a US$12m Series A funding.
JAFCO Asia made the investment.
The company will use the funds for:
– expansion in China, Hong Kong, Japan, Philippines and Malaysia,
– establishment of a product development center in Vietnam,
– integration of both artificial intelligence (AI) and machine learning into existing products and future innovations, and
– headcount growth.
Led by Kosuke Sogo, CEO and co-founder, AdAsia operates the AdAsia Digital Platform, which provides solutions that enable programmatic buying and reporting across display, video and native ads on both desktop and mobile, through a single dashboard,
Over the past year, the company has also been building up its video and display ad networks including premium publishers like Sanook and Kapook in Thailand, YAN News in Vietnam, Kompas Gramedia Group and Kapanlagi Network in Indonesia, and Apple Daily in Taiwan. AdAsia Holdings also has digital marketing consultants and in-house creative teams to support marketers and advertisers in their activities, providing solutions across online advertising and influencer marketing.
The company began operations in April 2016, and currently has seven offices in six countries, with Shanghai soon to follow. It has a global headcount of over 90 staff and more than 300 clients globally.