WhenFresh Raises £3m in Series A Funding

whenfreshWhenFresh, a London, UK-based Data as a Service company, reportedly raised £3m in Series A funding.

The round was led by CLS Data, which is part of the CLS Group.

The company will use the funds to expand operations.

Co-founded by Alan Dean and Mark Cunningham, WhenFresh is a Data as a Service company which leverages advanced predictive customer analytics to enable companies to identify key life events, such as moving house or buying a car, before they happen, uncovering intent as purchasing decisions are forming.
Its indicators show when customers are likely to spend more or less, giving companies advance notice of upcoming events.



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