WhenFresh, a London, UK-based Data as a Service company, reportedly raised £3m in Series A funding.
The round was led by CLS Data, which is part of the CLS Group.
The company will use the funds to expand operations.
Co-founded by Alan Dean and Mark Cunningham, WhenFresh is a Data as a Service company which leverages advanced predictive customer analytics to enable companies to identify key life events, such as moving house or buying a car, before they happen, uncovering intent as purchasing decisions are forming.
Its indicators show when customers are likely to spend more or less, giving companies advance notice of upcoming events.
FinSMEs
03/03/2017