Surefire Local (formerly Surefire Social), a Tysons Corner and Atlanta, cloud-based, local marketing platform, received $1 million credit facility.
Square 1 Bank, a division of Pacific Western Bank, provided the financing.
The company intends to use the funds to support its continued expansion and future product launches.
Established in 2009 by Chris Marentis, chief executive officer, Surefire Local is a hyperlocal marketing technology and services company that provides artificial intelligence and data analytics at scale for multi-location brands.
The platform assembles relevant, multi-channel marketing data from all sources in one place, allowing marketers to evaluate, visualize and apply critical insights.
In 2016, customers used Surefire services to generate more than 600,000 leads.