Digital music service Spotify acquired MightyTV, a NYC-based content recommendations company.
The amount of the deal was not disclosed.
Founder/CEO Brian Adams, an entrepreneur and product innovator in both the ad-tech and consumer spaces, will be now joining Spotify as VP of Technology, focusing on advertising and marketing technology solutions.
In 2007 he founded Admeld, a publisher monetization platform that was sold to Google in 2011. Adams then joined Google to run the Doubleclick Publisher Platform before leaving to found MightyTV in 2015.
Adams will use this deep knowledge of programmatic advertising and personalized recommendations to further develop Spotify’s advertising products, as well as its own marketing technology platform.
The MightyTV team will be based in Spotify’s New York City, Toronto and Stockholm offices.