Music Audience Exchange (MAX), a Dallas, TX-based tech company that enables consumer brands and music artists to form mutually beneficial partnerships, secured $6m in funding.
The round was led by Math Venture Partners and KDWC Ventures with participation from G-Bar Ventures and Gregg Latterman, Founder and CEO of Aware Records. In conjunction with the funding, Lon Chow (Partner at KDWC Ventures) and David Carlick (Independent Director and former Chairman of the Board at ReachLocal, Inc.) joined MAX Board of Directors.
The company intends to use the new funds to accelerate adoption of its platform.
Led by Founder and CEO Nathan Hanks, MAX provides a consumer marketing platform built on proprietary data science that collects over 2.4 million artists across 765 genres with over 200 consumer attributes to match brands and artists and then distributes authentic, brand-infused content everywhere consumers engage with music.
Brands including Dr Pepper and Jack Daniel’s leveraged the platform for partnerships with artists including NEEDTOBREATHE, Leela James, Aaron Watson, and La Maquinaria Norteña. In the last two years, MAX has expanded with programs for agencies and brands across automotive, food, beverage, and consumer services.