MarketsandMarkets, a Pune, India-based industry research and consulting company that provides research on high-growth and niche markets, secured a $56m financing.
Backers included FTV Capital and Zodius Capital. As part of the transaction, FTV Capital managing partner Brad Bernstein will join MarketsandMarkets’ board.
The company intends to use the funds to accelerate global expansion, focused on the U.S. and European markets.
Launched in 2010 by Sandeep Sugla, CEO, and Aman Gupta, Co-founder, MarketsandMarkets provides both syndicated and custom research that delivers B2B market insights, specifically in high-growth, emerging markets, to 5,000 global B2B customers.
Its 850 analysts and SMEs are tracking global high growth markets following the “Growth Engagement Model – GEM”, which aims at proactive collaboration with clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies and identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets is now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments.
Its competitive intelligence and market research platform, “RT”, connects over 200,000 markets and entire value chains for understanding of insights along with market sizing and forecasts of niche markets.