LiveSmart, a London, UK-based healthtech startup, secured £700k in funding.
Backers included Matt Merrick (formerly the Managing Director of Virgin Active Health Clubs) and Lawrence Mitchell (formerly Global Marketing Director and Global Wellness Leadat Reed Business Information).
The company intends to use the funds for B2B sales in advance of a potentially larger series A investment round towards the end of 2017.
Led by Alex Heaton, LiveSmart combines health assessments which involves a blood screening service and personalized health coaching to improve personal health. Its corporat offering enables employees to regularly monitor their internal health, allowing them to understand inherent risks and the impact of exercise levels, nutrition and lifestyle choices over time, identifying potential issues before they become problems.
This funding round builds on a series of multi-year corporate sales – the largest of which is worth over £400k. In addition to direct sales, the company is signing a series of partnerships with intermediaries including Mercer Marsh Benefits, a global consulting leader in employee health and wellbeing, a major employee benefits portal provider, and a health insurer with global reach.