Instant Channel, a Newport Beach, CA-based global email marketing and customer communications platform, received a strategic growth investment of undisclosed amount.
Backers included David DeWalt, former CEO of FireEye, McAfee and Documentum, and former senior Goldman Sachs partners George Mattson and Jeffrey Moslow.
The company intends to use the funds to expand its development and sales operations.
Founded in 2009 by brothers Jay and Dave Seleno, Instant Channel provides proprietary technology platform that leverages behavioral intelligence and dynamic scoring to deliver highly targeted email campaigns.
The company’s current products include a fully managed audience targeting and segmentation platform that allows brands and agencies to execute email marketing and communications campaigns and automate the creation and management of target lists.