Completes Initial Funding, an Irvine, CA-based engagement commerce video platform for brands of all sizes, completed its initial funding.

The amount of the deal was not disclosed.

Backers included strategic investors such as John Elway, Anil Kapoor and Hans Zimmer.

Led by Neel Grover, Founder and CEO, Indi provides an engagement commerce platform for retailers and brands to turn their customers into incentivized microinfluencers. Retailers can use Indi to gather new user-generated content (product photo & video reviews) and repurpose it. Customers become content creators who share those reviews across social media while earning commissions managed by Indi. Indi channels allow ads to be turned on or off, to pre-review user content prior to running ads, no comment sections to moderate and no content from competing brands.
Proprietary analytics tools track the content’s reach across social media all the way through resulting ecommerce transactions.
Clients include brands such as the Denver Broncos, Elite Model Management, the Sacramento Kings, and America’s Got Talent.



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