Incorta, a San Mateo, CA-based provider of a real-time enterprise analytics platform, completed a $10m Series A financing.
The round was led by GV (formerly Google Ventures). In conjunction with the funding, GV general partner Karim Faris and private investor Ron Wohl have joined Incorta’s Board of Directors.
The company intends to use the funds to grow its sales and marketing efforts and broaden and accelerate its product development.
Led by Osama Elkady, chief executive officer and co-founder, Incorta provides an enterprise analytics platform that aggregates complex business data in real-time by leveraging a Direct Data Mapping Engine that maps directly from each piece of data to all its related data thereby completely removing the need for costly join operations.
Since data is directly mapped to its related data regardless of its form or structure, there’s no need to transform it into traditional normalized structures. This bypasses the need to build a data warehouse and enables companies to reduce the time required to develop real-time analytic applications from months to days.
Customers include established enterprises as well as fast-growth startups such as Broadcom, Henkel, Stitch Fix, Toast and a Fortune 10 manufacturing company.