Hubble Raises $16.5M in Series A Funding

hubbleHubble, a New York, NY-based e-commerce startup focused on daily disposable contact lenses, raised $16.5m in Series A funding.

The round was led by FirstMark Capital with participation from existing backers Greycroft Partners, Wildcat Capital Management and Two River.

The company, which has raised $23.7m in total financing, intends to use the capital to expand operations, to invest more in marketing and advertising initiatives, and to purchase additional inventory.

Led by Co-CEOs Jesse Horwitz and Benjamin Cogan, Hubble is a brand of contact lenses sold directly to consumers through an e-commerce, subscription-only model. With the first shipment, the customer gets 30 Hubble lenses for free, just covering the monthly $3 for shipping & handling while the monthly subscription cost is $30 for 60 lens. The customer can cancel or modify the subscription to suit his/her needs.



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