The Dutch Student Investment Fund (DSIF) has made the investment.
Owned by Frans van der Sluis, Grasp has developed technology to rapidly analyze huge amounts of digital content. Based on this analysis, it gives indications on where improvements could be made and to convey the message effectively.
Based on research conducted at the University of Twente by Dr Van der Sluis, the technology leverages a patented algorithm that analyzes and structures large amounts of content, such as blogs and news articles to provide insight into the impact of the content It does it by searching content for ‘sweet spots’, tipping points at which the information someone is reading is converted into knowledge.
This involves factors such as topics, writing style and complexity.