Fanmiles, a Berlin, Germany-based loyalty tech startup, raised €2.7m in pre-Series A round of funding at a valuation of €30m.
Backers included Auden AG, footballer Philipp Lahm, and other angel investors.
The company intends to use the funds to to strengthen its technology department as well as to expand its international partner network.
Founded and led by Fabian Schmidt, Fanmiles provides a program that enables football stars and now other celebrities to reward their fans with loyalty campaigns on Facebook.
The company’s developers program also allows companies of all size to create and manage their own loyalty programs or other solutions based on #fanmiles, an open loyalty currency valid through the world. Users will be able to collect #fanmiles from a wide range of partners, rewarding them for their loyalty. Their accumulated #fanmiles can then be redeemed throughout the partner network to earn premiums.
The company’s existing client base includes such major brands as Adidas, EA Games, German television and internet portal provider Sport1, sports retailer Intersport, gaming provider Electronic Sports League (ESL), cinema chain CineStar, and German national league football teams FC Schalke 04, Hertha BSC and Bayer 04 Leverkusen.