Elvie Raises £5M Series A Funding Round

Elvie,​ a London, UK-based developer of technology for women’s health and lifestyle, raised £5m in funding.

The round was led by Octopus Ventures with participation from female focused VC AllBright​ and previous Lars Rasmussen,​ Michael Spencer​, ​Nicole Junkermann and Alexandra Chong​.

The company intends to use the funds to roll out into 25 additional countries across America, Europe and Asia-Pacific, as well as launch a second device, aimed specifically at new mothers, all before the end of 2017.

Launched in 2013 by Tania Boler and Alex Asseily, ​Elvie provides a pelvic floor exercise tracker and app that is currently distributed at ​large retailers such as ​Amazon,​ John Lewis in the UK and e-tailers Goop and Violet Grey in the US.
The company currently operates in 59 countries and, in 2016, it generated $1 million in revenue from direct sales alone​. Elvie received ​£2.4 million ($3 million)​ in funding in previous seed rounds, as well as a further £1.2 million ($1.5 million​) from several government grants​.



Join the discussion