Zappar, a London, UK-based developer of augmented reality (AR) experiences and creative tools, raised a $3.75M Series A funding round.
The company intends to use the funds to accelerate the development of several new products along with its international expansion. In particular, it will increase development, global marketing and support for its recently launched ZapWorks—an AR/VR/MR creative suite to create interactive short-form content.
Zappar will also be expanding its team and adding new roles at the company, including additions to its SaaS Sales team, User Success specialists, R&D and Marketing divisions.
Led by Caspar Thykier, CEO, Zappar develops augmented reality experiences on mobile devices accessible through its free-to-download app on iOS and Android (or third-party apps with Zappar embedded within them).
It specializes in AR-enabled products and infotainment experiences working closely with brands, license partners and retailers across the world including Rovio, Sony Pictures, Sony Music, Warner Bros, Hasbro, PEZ, Universal Pictures, Pearson, Crocs, Morphsuits, Moonpig.com, Coca-Cola, Manchester City Football Club and Asda, amongst others.