TVSquared, an Edinburgh, Scotland, UK-based TV measurement and optimization platform provider, raised an additional $6.5m in funding.
The round was led by West Coast Capital, with matched funding from the Scottish Investment Bank (SIB), Scottish Enterprise’s investment arm, along with existing investors.
The company intends to use the funds to continue to expand operations.
Led by Calum Smeaton, CEO and founder, and Chris van der Kuyl, chairman, TVSquared provides same-day measurement and optimization opportunities for TV advertisers, who receive timely insights into the “who, what, when and where” of TV to proactively improve on-air spot performance, informing media plans and buys and realizing the total impact of TV.
The platform is used by hundreds of brands, agencies and networks in more than 50 countries.
The company also has offices in New York, Los Angeles and London.