Tipit, a San Francisco, CA-based augmented reality (AR) development platform, raised $2.5M in seed funding.
Backers included Atooro Fund.
The company intends to use the funds to expand operations.
Led by Jonathan Rimon, CEO, Tipit provides a software development kit (SDK) of computer vision and AR technologies to messaging platforms, developers, social platforms, and brands who are looking to deliver advanced user experiences that increase retention, engagement and boosts revenues.
The platform’s technologies provide full-body AR effects, including an automatic “green screen” to separate different objects (like humans, cats, dogs, and cars) from the background, art filters with the ability to transfer style only to the image or background, face filters with tracking technology to apply the filter in real-time, and head stickers with the ability to extract a head from a background (including the hair and facial hair).
The company has developed products for the consumer sector, and launched SOLO, a free mobile augmented reality photo editing app that provides smartphone users with professional editing capabilities, in April 2016. The app has nearly 2M users.