SubVRsive, an Austin, Texas-based virtual reality startup, raised $4m in Series A funding.
WPP made the investment along with current individual investors.
The company intends to use the funds to accelerate growth and continue to build the team.
Led by newly appointed CEO Johannes Larcher, Chief Creative Officer Austin Mace and Chairman Kenny Tomlin, SubVRsive focuses on creating Virtual Reality experiences for customers including directors, producers, content creators, and developers leveraging collaboration models and workflow technology to interact with them.
Founded in August 2015, the company has served leading brands, including Lionsgate, MTV, and Downy Unstopables.