Stormburst Studios, a Birmingham, UK-based startup which develops game-inspired software for business use, raised £150k in seed funding.
The investment was made by Mercia Fund Management.
Co-founded by Derry Holt and James Heath, Stormburst Studios provides OneUp, which allows sales teams to pit themselves against each other in a fantasy sports competition. By using gaming concepts such as leaderboards and dashboards to replace spreadsheets, OneUp offers a new approach to sales management, helping to motivate and engage employees while allowing managers to gain detailed performance insights.
The company will use the funds to further develop the OneUp platform, fund key hires across marketing and business development and build relationships with clients across a range of sectors including recruitment, insurance and telesales.