miDrive Secures £2M in Series A Extension Funding

midrivemiDrive, a London, UK-based learning startup for people start driving, secured £2M in Series A2 funding round.

The round was led by Initial Capital.

The company intends to use the funds to scale operations, making lessons and resources available all across the UK.

Launched in 2013 and led by newly appointed CEO Asher Ismail (promoted from COO), miDrive provides a platform that works via:
– a large marketplace of independent instructors (all fully approved, highest rated in the industry) and
– a set of digital learning tools that enable learners to monitor their progress through the interactive curriculum as well as receive smart lesson reports which include personalized feedback from their instructor, route maps, and data-driven insight on the most common mistakes and where to improve.

The company also appointed a new chairman, Alastair Peoples, former CEO of the Driver & Vehicle Standards Agency – the government agency responsible for driving tests and regulating driving instructors and announced two new board directors – David Norris (ex-Partner at Forward Partners and ex-COO at Bookatable) and Shukri Shammas (Founder at Playfish and Partner at Initial Capital).

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