MapAnything, Inc., a Charlotte, North Carolina-based location services company, closed $33.1m Series B funding.
The round was led by Columbus Nova with participation from ServiceNow Ventures, Greycroft Partners, Harbert Venture Partners, Salesforce Ventures, Michael Lazerow and former NBA commissioner David Stern.
The company, which has raised $40.4m in total funding, intends to use the capital to extend its full product suite to the ServiceNow Platform by adding mapping and location services to its Enterprise Cloud.
Founded in 2009 and led by John Stewart, CEO, MapAnything provides MapAnything for Salesforce, which provides a visual mapping interface to the Salesforce data of any business, and MapAnything Live, an IoT platform which enables real time tracking of IoT-enabled assets, telematics, and mobile devices.
The company has more than 1,400 customers globally, ranging in all sizes and industries from small businesses to international enterprises.